Steve Lyons
Director of Strategic Environmental Analysis and Business Development
rPETE Infrastructure: Recognizing the Complicated Entanglement
of Increased rPETE Demand
Presentation Description:
We will examine the likely overall impact on the recycled and virgin PETE streams as brands drive towards higher recycled content in packaging. This analysis includes PX/PTA and MEG feedstocks, mechanical recycler implications, reclaimate feedstocks needed, new demand on the US stream from advanced recycling, consequences for existing demand for nonpackaging...and other dynamics that will ripple through the connected industry. "Entanglement" is an unavoidable reality as legislators and the packaging industry push the boundaries of the PETE value chain. This high level view will demonstrate that change at one level of the PETE industry will have impacts on other levels.
The presentation will include a discussion of:
- Brands have committed to near term rPETE content goals that challenge the markets current ability to supply.
- Increased rPETE content will have implications for virgin PETE producers as well as PX/PTA and MEG streams.
- The US PETE steam will face transition pressures from advanced recycling, new legislation, and changes in trade flows.
Speaker Biography:
Steve Lyons leads the recycled PETE and sustainability projects of SBAcci. These efforts create unique, customer commissioned studies in addition to offering a subscriber-based service for monthly rPETE insights. Steve works with Dave Cornell and John Maddox to gain information regarding market dynamics that help clients make strategic decisions. Essentially, his team provides PETE market insights that help customers develop and execute growth strategies. His 32-year background with Eastman includes business and strategy research, market development, corporate communications, Six Sigma, sales training, and three assignments in field sales. Most recently, he served as a Global Key Account Executive for their co-polyesters business. This international assignment brought the opportunity to work with some of the world's largest plastics companies on innovation and product development as well as materials supply.