Tetiana Pronikova
Head of Marketing
Guest Speaker
Bridging Technology and Market-Specific Demands:
Customized PET Bottles Blow Molding Solutions
Tuesday, September 9, 2025
2:05 p.m. to 2:35 p.m.
(see full conference schedule)
Presentation Description:
The presentation focuses on how tailored blow molding equipment can meet the unique requirements of different industries while leveraging advanced technologies. (Supply of customized PET bottles blow molding machines is a competitive advantage of PET Technologies as we have our own R&D and full production cycle. Last year the share of projects related to the equipment customization was almost 40%. It increased by 15% against 2023}
Key points include:
- Understanding market-specific needs (how manufacturers in food & beverage, personal care, pharmaceuticals, as well as converters require unique packaging solutions; the importance of aligning equipment capabilities with specific product demands, regulatory requirements, and consumer preferences.)
- Technological Innovations for Customization (modular design, advanced control to deliver highly customized blow molding machines, compatibility with a wide range of materials)
- Advantages of customization for bottle makers (enhanced operational efficiency, increased ROI, reduced material waste and manufacturing costs, improved product differentiation etc)
- Cases studies
Benefits for attendees:
- Practical knowledge on customization (understand the step-by-step process of customization, from design and prototyping to implementation and scaling; learn how to tailor blow molding equipment to meet unique production needs)
- Discover how customized equipment can enable manufacturers to differentiate their products in highly competitive markets
- Understand how customization reduces material waste, energy consumption, and operational costs, while enhancing productivity
- Learn how investment in tailored solutions can lead to a faster return on investment through higher efficiency and product quality.
Speaker Biography:
Tetiana Pronikova is Head of Marketing at PET Technologies, manufacturer of PET stretch blow molding machines and molds headquartered in Austria.
With a strong education background, fluent in English and Spanish languages, Tetiana embarked on her professional journey in 2011. In 2015 she joined PET Technologies as Market Development Manager for the Latin America. Later on, she was promoted to the Head of Region Development Group – Americas. Since 2023 she occupies current position as Head of Marketing.
Having deep understanding of market trends, consumer psychology, Tetiana Pronikova is in close cooperation with the R&D department in terms of new products development.