Robert Schiavone
Global Marketing Director
Plenary Speaker
Mass Media Push Against Plastics: The Wake-Up Call We All Need
General Session I
Tuesday, September 13, 2022
10:10 a.m. to 10:40 a.m.
(see full conference schedule)
Presentation Description:
In a world that is bound and determined on convincing consumers that Plastics are evil, a cause of climate change, killing the environment, animals, and life as we know it- how is the Plastics industry supposed to convince & educate the consumer on facts versus fiction regarding these attacks? How do we get the consumer on board to the wonderful thing we call plastics? The Perception battle is lost for Plastics as it stands today – what are we going to do about it?
Speaker Biography:
Robert Schiavone is Global Marketing Director for R&D/Leverage. In this position, he is responsible for strategic planning, company branding, and all sales and marketing initiatives, including advertising, public relations, tradeshow, and event management. Robert is very passionate about helping support the plastics industry with Marketing and understanding the value in Branding, versus being a commodity supplier as a processor or mold maker – using his 25 years of experience in many aspects of Plastics manufacturing.
Schiavone joined R&D in 2008, after serving as Marketing Manager for Rexam Personal Care, one of the world’s leading suppliers of plastic packaging for personal care and household products. Here, he was responsible for industry marketing and directed branding initiatives and other marketing functions.
Previously, Schiavone was Marketing & Communications Manager for Precise Technology, Inc, the PA-based leader in injection molding that was purchased by Rexam in 2006. Earlier, Schiavone was Marketing/Design Communications Specialist for Conair Corporation, the international supplier of plastics equipment, where he spearheaded companywide branding initiatives, sales programs, and product training.
Additional professional experience included working as Marketing Director for Elizabeth-Hata International, a machine supplier to the pharmaceutical industry. Schiavone created and directed the firm’s in-house marketing department. Previous experience includes work as Medical Marketing Manager for the University of Pittsburgh’s Department of Pharmacology, where he supported marketing efforts for 200 researchers, and supported grants, training, and educational materials.