Chad Hase
Director,
Advanced Manufacturing
Laser Technology on Mold Textures Endures Brand Protection, Recycling and Traceability
Tuesday, October 24, 2023
Session 1B - Blow Molding Enchancement
2:40 p.m. to 3:10 p.m.
(see full conference schedule)
Presentation Description:
A new innovated laser technology to the market that can place digital codes within textures that are hidden to the naked eye. This embedded digital watermark technology into textures creates an imperceptible code, the size of a postage stamp, covering the surface of just about anything in the molding industry. Every code is unique and is a string of numbers that points to a database able to carry a wide range of attributes for a variety of uses. The code is not visible to the human eye but fully readable by machine vision systems including smart phones. This session will share real-world applications in mold making industry. For example, a digital watermark works across molding technologies and can identify manufacturer, resin type, color, weight, use, recyclable vs. non-recyclable, monolayer vs. multi-layer packaging, carbon-black, opaque, difficult-to-recycle packages, and new material introductions (PCR vs. virgin). This transformative product digitization solution features digital watermarks and other unique identifiers combined with product intelligence in the cloud and activates products, objects and digital media for greater accuracy, efficiency, security, and recyclability. Companies benefit from deeper business insights, better brand integrity and supply chain traceability for total transparency.
Speaker Biography:
Chad Hase is Director of Advanced Manufacturing at Custom Etch Inc. He has been active in Manufacturing/Tool & Die for over 25 years. He has been instrumental for studying/bringing new laser technologies to North America and continues to work with industry leaders as the Advanced Manufacturing technology progresses.
His international experience includes contacts/relations with business leaders around the globe, which involves travels there yearly to evaluate market segments programs that can benefit from this technology.
His current research involves study of digital watermarks and continued studies on the surface treatment from different laser sources on Medical and Aerospace materials and microstructures.
